Celeste Talent Agency expands into MENA with first creators

London-based Celeste Talent Agency has signed its first MENA creators, adding a combined audience of more than 3 million to its roster. The move extends the agency’s reach into the Middle East as it courts brands across the region and continues international growth.

Why it matters: - Celeste Talent Agency’s move into MENA widens its creator roster beyond the UK and US. - The new signings give the London-founded agency access to creators with a combined audience of more than 3 million. - The expansion could help brands reach audiences across the Middle East through local creators and cross-border campaigns.

What happened: - Celeste Talent Agency announced its first MENA-based creator signings on July 23, 2026. - The new creators are based in the United Arab Emirates. - The agency is London-founded and focused on entertainment and creator partnerships. - Founder Lojain Maksoud framed the move as the next step in the agency’s international growth.

The details: - Maksoud was born in Dubai, raised in Doha and later moved to London for her studies. - Her academic research examined how Middle Eastern productions on global streaming and digital platforms have reshaped perceptions of the region. - Maksoud previously worked at Creative Artists Agency in the Global Scripted Television department. - Celeste Talent Agency has already worked with UK and US brands including HelloFresh, KatKin and Qure Skincare. - The agency is now in active conversations with brands across the Middle East. - Celeste Talent Agency plans to keep growing its international roster over the coming months. - Maksoud said the agency wants to connect brands with authentic voices across borders. - Celeste Talent Agency said expanding into MENA has always been part of that vision. - Celeste Talent Agency operates in the UK, US and MENA. - The agency says it helps global brands connect with audiences through digital media, film and television. - The company also works with production partners on product placements in film and television projects. - More information is available on the company’s website. - Celeste Talent Agency also maintains a presence on LinkedIn.

Between the lines: - The signings suggest Celeste Talent Agency is positioning itself as a bridge between Western brands and Middle Eastern creator audiences. - Maksoud’s personal background and research point to a founder-led expansion strategy tied to regional familiarity and market conviction. - The agency’s mix of creator campaigns and entertainment partnerships gives it multiple ways to monetize brand access.

What's next: - Celeste Talent Agency says it will continue adding to its international roster over the next few months. - The agency expects to deepen conversations with brands across the region as the MENA expansion develops. - Future growth will likely depend on whether the new creator roster converts into regional brand deals and broader market traction.

The bottom line: - Celeste Talent Agency is using its first MENA signings to turn a London-based agency into a more global creator platform.