XS.com names Emily A. Aghajanyan regional head for emerging markets

XS.com has appointed Emily A. Aghajanyan as Regional Manager for Emerging Markets as the global broker expands in high-growth regions. The move is aimed at strengthening local leadership, building partnerships and accelerating international growth.

Why it matters: - XS.com is betting on regional leadership to translate its global strategy into local market growth. - The appointment adds an experienced executive as the broker pushes deeper into emerging markets and other high-growth regions. - The move is designed to support long-term expansion, partner development and trading activity across international markets.

What happened: - XS.com appointed Emily A. Aghajanyan as Regional Manager for Emerging Markets. - The company announced the hire on July 9, 2026. - Emily will lead XS.com’s growth strategy across emerging markets and work closely with the executive team. - Her mandate includes expanding regional presence, strengthening strategic partnerships, identifying new business opportunities and supporting high-performing commercial operations.

The details: - Emily joins XS.com with more than 10 years of leadership experience in financial services, fintech, corporate strategy and governance. - Her background includes work across the Middle East, North Africa and other emerging regions. - At Alpari, she held senior leadership roles and helped expand the company’s business across MENA and frontier markets. - She built a large introducing broker network, led key commercial initiatives and negotiated strategic partnerships. - Her experience also includes advising executive leadership on business strategy, market expansion, performance planning and commercial development. - Emily has also held governance and leadership roles across multiple business units. - She has been recognized as one of the leading women in financial services, including a Top 10 Most Influential Women in MENA Financial Markets distinction. - She is also a frequent speaker and panelist at major international finance conferences in the region. - Emily said joining XS.com is an opportunity to contribute to one of the fastest-growing global brands in the industry. - She said the broker’s focus on innovation and client value aligns with her own professional direction. - XS.com Group Commercial Director Wael Hammad said Emily brings strategic vision, commercial expertise and deep regional market knowledge. - Hammad said Emily has a track record of building strong partnerships, leading high-performing teams and driving sustainable business growth.

Between the lines: - XS.com’s hiring points to a broader push to localize execution while keeping a centralized global strategy. - The company appears to be prioritizing executives who can combine market-specific relationships with cross-border growth experience. - Emily’s background in MENA and frontier markets suggests XS.com wants stronger footing in regions where relationship-driven expansion matters.

What's next: - Emily is expected to help accelerate market expansion and align regional execution with XS.com’s long-term global goals. - XS.com said it will continue investing in leadership talent that can deliver innovation, sustainable growth and value for clients, partners and stakeholders. - The company also said it will keep expanding its international presence through regionally grounded leadership.

The bottom line: - XS.com is using a seasoned regional operator to back its global expansion strategy with local market expertise. - The hire is a clear signal that emerging markets remain central to the broker’s growth plans.